The performance of your pay-per-click advertising campaigns is communicated to you through the 5 Fold monthly report.

GOOGLE ADWORDS

Here is what the PPC section of the monthly report contains:

  • Calls: The number of calls the tracking number in the PPC ad has received.
  • Forms Filled Out: The number of forms that have been filled out by users who follow the link in the ad.
  • Average Position: The placement of the ad across all search terms that we bid for.
  • Clicks: The number of people who clicked on the ad.
  • Impressions: The total number of people who clicked on the ad.
  • Click-Through-Rate: The total number of people who clicked on the ad, divided by the number of people who clicked on the ad, expressed as a percentage.
  • Average Cost-Per-Click: The total spend divided by the total number of clicks.
  • Total Spend: How much was spent on ads in a given month by the campaign.
  • Search Impression Share: See more here
We also include some other information

  • The Top-Performing Ad
    • How many clicks it received.
    • How many impressions it received.
    • What the click-through-rate was.
    • What its average position was.
  • Device Performance
    • Mobile Devices With Full Browsers
    • Computers
    • Tablets With Full Browsers

BING ADS

Here is what the PPC section of the monthly report contains:

  • Bing Paid Calls: The number of calls the tracking number in the PPC ad has received.
  • Bing Form Conversions: The number of forms that have been filled out by users who follow the link in the ad.
  • Bing Average Position: The placement of the ad across all search terms that we bid for.
  • Bing Clicks: The number of people who clicked on the ad.
  • Bing Impressions: The total number of people who clicked on the ad.
  • Bing Click-Through-Rate: The total number of people who clicked on the ad, divided by the number of people who clicked on the ad, expressed as a percentage.
  • Bing Average Cost-Per-Click: The total spend divided by the total number of clicks.
  • Bing Total Spend: How much was spent on ads in a given month by the campaign.