The performance of your pay-per-click advertising campaigns is communicated to you through the 5 Fold monthly report.
GOOGLE ADWORDS
Here is what the PPC section of the monthly report contains:
- Calls: The number of calls the tracking number in the PPC ad has received.
- Forms Filled Out: The number of forms that have been filled out by users who follow the link in the ad.
- Average Position: The placement of the ad across all search terms that we bid for.
- Clicks: The number of people who clicked on the ad.
- Impressions: The total number of people who clicked on the ad.
- Click-Through-Rate: The total number of people who clicked on the ad, divided by the number of people who clicked on the ad, expressed as a percentage.
- Average Cost-Per-Click: The total spend divided by the total number of clicks.
- Total Spend: How much was spent on ads in a given month by the campaign.
- Search Impression Share: See more here
We also include some other information
- The Top-Performing Ad
- How many clicks it received.
- How many impressions it received.
- What the click-through-rate was.
- What its average position was.
- Device Performance
- Mobile Devices With Full Browsers
- Computers
- Tablets With Full Browsers
BING ADS
Here is what the PPC section of the monthly report contains:
- Bing Paid Calls: The number of calls the tracking number in the PPC ad has received.
- Bing Form Conversions: The number of forms that have been filled out by users who follow the link in the ad.
- Bing Average Position: The placement of the ad across all search terms that we bid for.
- Bing Clicks: The number of people who clicked on the ad.
- Bing Impressions: The total number of people who clicked on the ad.
- Bing Click-Through-Rate: The total number of people who clicked on the ad, divided by the number of people who clicked on the ad, expressed as a percentage.
- Bing Average Cost-Per-Click: The total spend divided by the total number of clicks.
- Bing Total Spend: How much was spent on ads in a given month by the campaign.