HOW DO I KNOW WHAT IS BEING SPENT ON PPC ADS?

This is something that we regularly report to you. Since pay-per-click advertising makes up such a large part of any marketing budget and the exact breakdown can vary, we want to keep you in the know about how much is being spent on your advertising.

Here is what this figure looks like in the monthly report for Google AdWords:


Here is what this figure looks like in the monthly report for Bing Ads: