HOW KEYWORDS ARE SELECTED
We research keywords based on your target audience, the services you offer, and the cities your business is located in. Examining overall search volume, your competition, and the relevance of certain terms, we select the keywords using our best judgment and our past experience.
HOW KEYWORDS ARE TRACKED
5 Fold tracks up to 25 keywords. Occasionally, at our discretion, we will add more keywords if we need a broader reach for the ranking data.
WHY WE ADD AND REMOVE KEYWORDS
We typically start with 10-15 core keywords that we have data about.
Based on analytics from all other campaigns—including pay-per-click (PPC)—we can then add additional keywords that are more relevant and effective at creating leads for your business.
We can also trim keywords that are proving irrelevant because of a low search volume.
WHY DO MANY KEYWORDS CONTAIN MY CITY'S NAME?
This allows you to gain more local hits, which helps you reach prospective customers in your area and market.