WHAT IS BING?
Bing is Microsoft's search engine, designed as a direct competitor of Google. Compared to Google, Bing's market share is quite small: it only comprises about 7% of the world's total searches, while Google dominates with 81%. Microsoft claims the number is higher, with 1 out of 3 searches in the U.S. coming from Bing.
Regardless, Bing is the world's second most popular search engine, and has enough users to justify running ads on it.
WHAT ARE BING ADS?
This is Bing's equivalent of Google AdWords. As with AdWords, Bing Ads is a bidding system for ad position above organic search results. Here's a quick tour of the features of this product:
IS BING ADS WORTH IT?
Yes, we believe it is. Even if Google dominates the search market, there are still a decent number of searches being conducted in the U.S. using Bing.