REGULAR BID ADJUSTMENTS

On a regular basis, we make adjustments to the bids and change out ads for higher-performing ads.

MONTHLY CAMPAIGN UPKEEP

On a monthly basis, we analyze your entire campaign from top-to-bottom. We create new ads and remove low-performing ones. We compile all the campaign data, study it, and then pass it on to you through your monthly report.

Here are just a few of the tasks we handle on a monthly basis:

  • Adjusting campaign settings
  • Adjusting search queries
  • Adjusting keywords
  • Adjusting advertisements

CAMPAIGN-WIDE INTEGRATION

Other work happening on your campaign at 5 Fold Marketing can also have a positive impact on your PPC advertising. Here are just a few examples:

  • When a new page is created for your website for a specific service or product, we can create more targeted ads for that specific thing. This improves leads, garners more clicks, and generally keeps the cost-per-lead down.
  • When you unveil a new seasonal special, we can include that in ads as a hook to get people to click and learn more about your services. Again, this leads to more leads for less money—a good deal, all around.

KEEPING UP WITH RESEARCH

As we detailed in our article on the frequent SEO changes, Google AdWords is consistently undergoing changes and upgrades.

Our team is built on a culture of constantly improving our marketing campaigns. That same ethic applies to our research into AdWords, Bing Ads, and the best way to optimize campaigns.

When there are changes that need to be made, 5 Fold is on it.