WHAT ARE LOCAL LISTINGS?

Local Listings are social media platforms, directory services, and other places where basic information about your business is placed and can be found by current and prospective customers. For example, a business has profile information on Facebook and Google+, but they're also listed on the Yellow Pages website and on Yelp.

Think of local listings as the contemporary web's answer to what white page directories used to be. Local listings help customers find out more about:

  • Your address
  • Your map location
  • Your hours of business
  • The services you provide
  • Your phone number
  • What reviews your business has
  • Photos / videos of your business

WHY ARE LOCAL LISTINGS IMPORTANT?

  • Local listings provide accurate business information for consumers: Users who search for your business are typically searching for specific information. Having updated local listings allows for them to find what they are looking for. Wouldn't you be frustrated if you looked up a business and their phone number or address was listed incorrectly?
  • Local listings contribute to SEO efforts: Online listings are one of the most important components of local SEO. If your online listing is inaccurate or outdated, it's sure to kill your SEO efforts. Local listings help to make your business visible to the internet, so when users search "air conditioning repair in Phoenix" your business has a higher chance of showing up with accurate business information. 

EXAMPLES OF LOCAL LISTINGS

GOOGLE LOCAL LISTING:

This listing appears to the right of a Google search for your business.

YELP LOCAL LISTING:



FACEBOOK LOCAL LISTING: